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Use of Mashups in the US Government


Federal Computer Week (FCW.com) recently published an interesting piece written by John Moore about the use of APIs and development of mashups for use by government managers. Titled "Getting on the same page", the 1200+ word article cites the...
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Build your very own seat at the strategy table


Everybody seems to be clamoring for a seat at the strategy table. It came up at the IxDA-SF talk on the Worth of Design, itís covered in an engaging post by Josh Porter of Bokardo, and the world according to Google says that 143,000 folks are...
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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales wonít...
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Conventional wisdom on CRM requirements doesn't wo


The final major flaw with the functionality led approach to CRM requirements gathering is the Rumsfeldian notion of the unknown unknowns. Users, who invariably havenít used CRM technology before, are expected to articulate a complete vision of what...
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Social Media Marketing Takes Three Dimensional Thi


Social media marketing is a good old fashioned off shoot of offline networking. However, we often forget those skills and tricks in our online social media strategies. Your goal should be to create remarkable, extraordinary, and memorable...
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Show Pictures of your Friends on Fb


Your Facebook profile page has a "Friends" box in the lower left corner that, by default, displays a list of six random friends. This selection is completely random and youíll see a different set of faces (or pictures) if you refresh the Facebook...
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